GENOVEVA, G.; RIJANTO, S.; FUAD, M. Cultivating Consumer Choices: Unveiling the Impact of Jingles, Brand Ambassadors, e-WOM, and Creativity in E-Commerce Advertising . Journal of Technology Management and Technopreneurship (JTMT), [S. l.], v. 12, n. 1, p. 60–69, 2024. Disponível em: https://jtmt.utem.edu.my/jtmt/article/view/6090. Acesso em: 16 oct. 2024.