AJAYI, O.; OLUWASANMI, O. O.; IBRAHIM, K. M. INVESTIGATING THE NEXUS BETWEEN CRISIS COMMUNICATION AND BRAND REPUTATION MANAGEMENT OF FMCGS IN SOUTHWEST, NIGERIA. Journal of Technology Management and Technopreneurship (JTMT), [S. l.], v. 14, n. 1, 2026. DOI: 10.54554/jtmt.2025.14.01.004. Disponível em: https://jtmt.utem.edu.my/jtmt/article/view/6197. Acesso em: 27 aug. 2026.