Ajayi, O., Oluwasanmi, O. O. and Ibrahim, K. M. (2026) “INVESTIGATING THE NEXUS BETWEEN CRISIS COMMUNICATION AND BRAND REPUTATION MANAGEMENT OF FMCGS IN SOUTHWEST, NIGERIA”, Journal of Technology Management and Technopreneurship (JTMT), 14(1). doi: 10.54554/jtmt.2025.14.01.004.