Journal of Technology Management and Technopreneurship (JTMT) https://jtmt.utem.edu.my/jtmt <p align="justify"><strong>Journal of Technology Management and Technopreneurship (JTMT) (e-ISSN 2289-8158)</strong> is a refereed journal, published once a year by Faculty of Technology Management and Technopreneurship, UTeM. The first issue of <em><strong>JTMT</strong></em> was launched in December 2012. This journal is published annually in December. The primary purpose of the <em><strong>Journal of Technology Management and Technopreneurship (JTMT)</strong></em> is to publish are scholarly research articles in the fields of technology management and technopreneurship. As the official journal of the Faculty of Technology Management and Technopreneuship (FPTT), Universiti Teknikal Malaysia Melaka (UTeM) the <em><strong>JTMT</strong></em> is recognized as a primary instrument for projecting and supporting the goals and objectives of this university, which include scholarly research and the free exchange of ideas. <em><strong>JTMT</strong></em> is a journal with an international coverage aims to become a leader in the field of technology management and small business research.</p> <p align="justify">High-quality papers are now invited for submission in the following areas of interest:<br /><br /></p> <p>Business and Management</p> <p>Entrepreneurship</p> <p>Management of Technology and Innovation</p> <p align="justify">JTMT is currently abstracted and indexed in Google Scholar; MyJurnal,Mycite</p> <p align="justify">The submission of manuscript to this journal is Free of Charge (FOC).The articles published by this journal are licensed under a <a href="https://creativecommons.org/licenses/by/4.0/">Creative Commons Attribution-By 4.0 (CC BY 4.0)</a></p> Universiti Teknikal Malaysia Melaka en-US Journal of Technology Management and Technopreneurship (JTMT) 2231-7996 <p>Authors who publish with this journal agree to the following terms:</p> <ol> <li>Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a <a href="https://creativecommons.org/licenses/by/4.0/">Creative Commons Attribution-By 4.0 (CC BY 4.0)</a> that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.</li> <li>Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.</li> <li>Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See <a href="http://opcit.eprints.org/oacitation-biblio.html" target="_new">The Effect of Open Access</a>).</li> </ol> Public Acceptance towards Waste Separation at Household Level https://jtmt.utem.edu.my/jtmt/article/view/6053 <p>The successful of waste separation at source depends on the willingness and good practices among the residents. The participation rate of waste separation in Malaysia is low and there is an urgency to foster waste separation practice among the household. Considering that, the Separation at Source Initiative (SSI) under Solid Waste and Public Cleansing Management Act 2007 (Act 672), effective on September 2015 mandatory require the resident to separate waste in their dwelling, but the SSI still received resistance from the households. A careful investigation of the factors that affecting and prohibit the waste separation practice at source should be conducted; this required further investigation on multiple acceptance dimension including; social behavior, culture, and policy change. This paper explains the rationale to investigate the multiple factor that affecting the acceptance dimensions for fostering waste separation practice among the household.</p> Nurul Zarirah Nizam Copyright (c) 2023 Journal of Technology Management and Technopreneurship (JTMT) https://creativecommons.org/licenses/by/4.0 2022-12-31 2022-12-31 10 2 1 10 Popularize Healthy Food by Millennials Based on Technopreneurship https://jtmt.utem.edu.my/jtmt/article/view/6056 <p>The Covid-19 condition that has hit Indonesia since March 2020 has forced the government to impose social restrictions. Social restrictions have an impact on various businesses, especially small-scale businesses with limited capital. This condition also afflicts the Nutrition Student Association, the entrepreneurship section, Muhammadyah University Gresik. Since 2017, students have been learning while practicing the knowledge gained by producing healthy food. To overcome sales constraints, during Covid-19, entrepreneurship students popularized healthy food using digital technology, both through social media and online stores. To determine the effectiveness of the sales process, the writing team conducted research using AIDA (Attention, Interest, Desire, Action) analysis. The research approach uses quantitative and qualitative methods so that they can complement each other. Quantitative data were collected by distributing questionnaires to 60 respondents, namely consumers who buy healthy food. While quantitative data by conducting interviews with the chairman of the student association and members as actors selling healthy food. The results show that technology-based marketing, especially Instagram is the most widely used media by respondents in knowing the promotion of healthy food. In addition, Instagram is also the most effective media based on AIDA analysis with an average value of 3.82. Of the 4 AIDA steps, Action received the highest score with an average of 4.34. Quantitatively, AIDA plays a role in increasing product sales.</p> Eka Srirahayu Ariestiningsih Genoveva Genoveva Dwi Faqihatus Syarifah Has Dyah Faridatun Nafiah Hasan Copyright (c) 2023 Journal of Technology Management and Technopreneurship (JTMT) https://creativecommons.org/licenses/by/4.0 2022-12-31 2022-12-31 10 2 11 23 THE ADOPTION OF VIDEO CONFERENCING TOOLS AMONG HETEROGENEOUS GROUPS IN MALAYSIA https://jtmt.utem.edu.my/jtmt/article/view/6057 <p>Specifically, in the wake of the novel coronavirus pandemic, Covid-19, the usage of video conferencing tools is increasingly prevalent among mankind from all walks of life. Moreover, it is unbeknownst to many that the human population has escalated to an unsustainable proportion, silently sending the environment into an unfathomable state and potentially irreversible decline. Therefore, this paper aims to determine the factors of the adoption of video conferencing tools among heterogeneous groups in Malaysia. Factors from the technology acceptance framework, TAM and UTAUT have been modified into integrative framework which consists of 4 factors including Perceived Usefulness (PU), Perceived Ease of Use (PEU), Social Influence (SI) and Facilitating Conditions (FC). Questionnaire has been distributed and data from 390 respondents are analysed using SPSS. Analysis has shown that the percentage of responders that utilise video conferencing tools decreases progressively over all generations, from Generation Z (97.8%) to Millennials (83.7%), to Generation X (57.4%), with a minor uptick beyond Generation X, as Baby Boomers are more involved with video conferencing (68.4%). Although there are growing patterns that are suggesting younger generations would be the first to adopt technology, however, it is currently the older demographic group that is adopting technology at the fastest pace. Based on the hypotheses derived, all the factors contribute towards the adoption of video conferencing tools while it has been identified that Perceived Usefulness (PU) has the greatest influence on the adoption of video conferencing tools. And overall, all the factors in the conceptual framework demonstrate significant positive relationship towards the adoption of video conferencing tools.</p> Hartini binti Azman Peggy Lee Hui Ru Nor Azah binti Abdul Aziz Copyright (c) 2023 Journal of Technology Management and Technopreneurship (JTMT) https://creativecommons.org/licenses/by/4.0 2022-12-31 2022-12-31 10 2 24 35 Fintech Revolution in Malaysian Banking Industry https://jtmt.utem.edu.my/jtmt/article/view/6058 <p>The innovative use of technology in finance is posing challenges to many traditional business models for the application of cutting-edge technologies to financial services at a global level (a phenomenon known as Fintech). From there, we analyze the implications that this trend is having on the development of the banking system, with particular focus on the case of Malaysian banks. In this field, digital platforms are competing vigorously, although large technology companies have clear advantages (most regarding user data) should they decide to enter Fintech full-on.&nbsp; It is worth mentioning the specific business approaches of Google (cloud service - cybersecurity -Big Data), and the “digital-wallets” are growing as important alternatives within the context of financial markets, representing a source of tension for the traditional banking business. The conclusion is that the traditional banking industry perceives latent competitive threats from this Fintech revolution. That is why it has awakened in recent years with waves of acquisitions-alliances with Fintech start-ups.</p> Saleh Husseini Copyright (c) 2023 Journal of Technology Management and Technopreneurship (JTMT) https://creativecommons.org/licenses/by/4.0 2022-12-31 2022-12-31 10 2 36 49 Social goal of microfinance institutions in South East Asia countries: evidence for poverty reduction https://jtmt.utem.edu.my/jtmt/article/view/6061 <p>Banking institutions have witnessed the failure of poverty reduction as a result of their provision of high-risk services to the poor. Microfinance institutions (MFIs) were created to offer low-income households with financial services. In the effort to provide continuous financial services to the poor, MFI performance is one of the most important factors to evaluate. The MFIs originated with the objective of reducing poverty as a social goal. However, the commercialization of MFIs has resulted in their financial independence, as they were formerly supported by a government. Currently, MFIs must continue to play a social role in eradicating poverty, while also striving for long-term viability. This study aims to estimate the social efficiency of MFIs in the five ASEAN countries. Data from 168 MFIs in South East Asia covering five countries from 2011 to 2017 makes up the sample. The level of social efficiency is determined using a nonparametric Data Envelopment Analysis (DEA) method. According to the study, the MFIs in the ASEAN-5 countries are less socially efficient. This suggests that the MFIs in the ASEAN-5 countries have sacrificed their initial objective of reducing poverty for a focus on establishing financial sustainability for long-term viability.</p> CHE NURUL HUDA CHE BAHRUN NURAZILAH ZAINAL JAMILAH MOHD MAHYIDEEN Copyright (c) 2023 Journal of Technology Management and Technopreneurship (JTMT) https://creativecommons.org/licenses/by/4.0 2022-12-31 2022-12-31 10 2 50 59