Journal of Technology Management and Technopreneurship (JTMT)

Managing Sustainable Tourism for Tourist Satisfaction: Evidence from Tropical Destination in Indonesia

Inaya Sari Melati, lola kurnia pitaloka, Kusumantoro Kusumantoro, Nina Farliana — Thu, 31 Jul 2025 00:00:00 +0000

This study investigates the influence of four key dimensions of sustainable tourism—environmental, institutional, socio-cultural, and economic sustainability—on tourist satisfaction in two of Indonesia’s leading tropical destinations: Bali and Lombok. Using a quantitative explanatory approach and data from 210 domestic and international tourists, the research applies Structural Equation Modeling (SEM) via WarpPLS 6.0. The findings reveal that socio-cultural and economic sustainability have a significant positive impact on tourist satisfaction. Tourists value authentic cultural interactions, local community involvement, and the perceived economic benefits their visit generates. In contrast, environmental and institutional sustainability do not significantly affect satisfaction, suggesting a gap between destination-level sustainability practices and tourists’ direct perceptions. These findings highlight the importance of integrating sustainability efforts into tangible tourist experience and underscore the need for better communication and visibility of sustainability initiatives. The study contributes to the literature by offering empirical insights into how sustainability dimensions shape satisfaction in tropical tourism contexts and provides practical recommendations for destination managers aiming to enhance sustainable tourism strategies.

Arief Muhammad’s Role in Shaping Brand Image and Consumer Decisions: A Study on Erigo’s Presence in Greater Jakarta Study

Genoveva Genoveva, Fahri Wjaya — Thu, 31 Jul 2025 00:00:00 +0000

This study to find out the impact of Global Advertising on the competitiveness of the fashion industry, particularly through strategic resource allocation and Social Media engagement of Generation Z. Erigo, a prominent Indonesian fashion brand, stands out due to innovative designs by young local designers, resulting in a strong preference among Indonesian consumers over international brands. The research aims to identify effective strategies to enhance Erigo’s sales and consumer purchases by leveraging targeted marketing. It also examines the role of Brand Ambassador Arief Muhammad in improving Brand Image and influencing Purchasing Decisions. Data from 240 respondents, gathered using online questionnaire, was analyzed with SmartPLS 3.0. The findings emphasize the importance of targeted marketing and celebrity endorsements in shaping consumer behavior. Arief Muhammad’s influence significantly increase brand confidence among Generation Z. This study highlights the critical role of tailored marketing strategies and strategic endorsements in driving consumer engagement and enhancing brand competitiveness within the fashion industry. The research provides valuable insights into optimizing brand positioning and effectiveness in the fashion market, particularly for local brands such as Erigo that aim to compete successfully against international brands through innovation and strategic marketing efforts.

The Influence of Entrepreneurial Culture on Sustainable Competitive Performance of MSMEs with Digital Marketing Capability as a Moderating Variable

Eri Yani — Thu, 31 Jul 2025 00:00:00 +0000

This study aims to examine the influence of entrepreneurial culture on the sustainable competitive performance of Micro, Small, and Medium Enterprises (MSMEs), with digital marketing capability as a moderating variable. The data were collected from 80 MSMEs in Semarang Regency and analyzed using Moderation Regression Analysis with SPSS. The results indicate that entrepreneurial culture has a positive and significant effect on sustainable competitive performance. Moreover, digital marketing capability significantly moderates this relationship, highlighting the importance of digital transformation in enhancing MSMEs' competitiveness.

Human Resource Digital Tools Implementation Strategy to Improve Employee Experience, Employee Engagement, and Job Satisfaction in the Smart Workspace Era

Dedi Rianto Rahadi, Liswandi; M Iqbal Tawaqal — Thu, 31 Jul 2025 00:00:00 +0000

This study aims to analyze the implementation of HR Digital Tools in improving employee experience, employee engagement, and job satisfaction in the smart workspace era. The approach used is descriptive qualitative with a literature study method. Data were obtained from relevant scientific journals, books, and industry reports. HR Digital Tools contribute to improving employee engagement and satisfaction. This technology supports work efficiency, accelerates decision making, and builds a collaborative work culture. However, its implementation faces challenges such as organizational readiness, resistance to change, and training needs. A planned strategy, management support, and regular education are the keys to the success of digital transformation in HR management. The results of the study show that HR Digital Tools contribute to improving employee engagement and satisfaction through cloud-based systems, digital communication platforms, and performance evaluation tools.