Journal of Technology Management and Technopreneurship (JTMT)

The role of customer delight in foreign e-commerce platforms evidence from Indonesia

Marcella Grace Naomi Ferdinandus, Jhanghiz Syahrivar, Chairy Chairy, Yuling Wei — Fri, 30 Jun 2023 00:00:00 +0000

This research aims to investigate factors influencing e-WOM intention and revisit intention of foreign e-commerce platforms in Indonesia. This research contributes to the literature on e-commerce marketing by highlighting the role of customer delight, a less explored concept, and its effects on e-WOM and revisit intention. Purposive and snowball sampling techniques yielded 302 respondents. This research used Structural Equation Modelling (SEM) via SPSS AMOS software to analyze the data and generate findings. The results suggest that promotion has a positive effect on customer delight, innovativeness has a positive effect on customer delight, customer delight has a positive effect on e-WOM intention, customer delight has a positive effect on revisit intention, customer delight fully mediates the relationship between promotion and e-WOM intention, customer delight fully mediates the relationship between promotion and revisit intention, customer delight fully mediates the relationship between innovativeness and e-WOM intention, and customer delight fully mediates the relationship between innovativeness and revisit intention.

The Effect of Motivation towards Consumer Behavior in Online Shopping.

Amizatulhawa Mat Sani — Sun, 02 Jul 2023 00:00:00 +0000

Online shopping, a form of e-commerce, allows customers to purchase products or services directly from merchants over the Internet. This study aims to investigate how motivation influences consumer behavior when they shop online. Questionnaires and sampling techniques were used in the quantitative techniques of the study to obtain data from selected respondents. The introduction provides an overview of the framework for the overall research study. The processing methods used in this investigation are then covered, and the most important aspect is the quality of the research in terms of reliability and validity. In Malaysia, researchers used a random sampling approach to obtain data from respondents aged between 20 to over 50. 384 individuals in all participated in the survey. That data to analyze the data collected from the questionnaire form, the researchers chose to use the Statistical Package for Social Science (SPSS).

The Development of Smart Document Management System With Mobile Application Technology In Agricul-Tural Sector (Malaysia Sustainability Palm Oil)

Fri, 30 Jun 2023 00:00:00 +0000

The development of mobile application built as a platform that offers many additional features to organization to carry-out business operation especially in the life cycle management of document-based information. The lack of resources was one of the significant factors that contribute to the need of this system due to lean organization set up. Thus, the need to shift onto the effectiveness performance and importance of document management system (DMS) and electronic document management system (EDMS) will provide cost effective document management as to fulfill technical MSPO 2530:2015 requirements, dependencies and enhance data analysis efficiency. Organization requires to investigate fast result of responses in document and record traceability, especially the data analysis for quality investigation will provide the solution in developing in solving customer needs. Therefore, this project will provide the solution in developing the document management system (DMS) with mobile application that capable in taking responsibilities in updating record, capturing, storing, securing and document’s approval become faster and efficient. The software makes it easy for process operation in keep updating data information by directly transferring data into digital files instead of keeping a copy of scanned physical files. The software can support all document format such as Microsoft, Spreadsheet and Adobe Portable Document.

Smart Logistic Adoption Towards Logistic Performance

Atikah Saadah Selamat, Soan Hank Wong — Fri, 30 Jun 2023 00:00:00 +0000

In this research, there are three aspect of smart logistic adoption that influence the logistic performance. The aspects are accessibility, reliability, and interoperability of smart logistic system. Technology Acceptance Model (TAM) was used as the framework in assisting the researcher by explaining and forecasting the technology users’ behavior. A survey was conducted to 111 respondents who works in an international logistics company located in southern part of West Malaysia. The research sampling design was the convenience sampling due to factor that employee such as delivery men are mobile and at different locations. With that, data was analyzed and interpreted in descriptive analysis to visualize the information gathered. In the end, the result of relationship between aspect of smart logistic adoption and logistic performance are obtained, where accessibility and interoperability of smart logistics have significant relationship with the logistics performance.

Motivation among Generation Z’s Local Tourists to Visit Tayabas City’s Cultural Heritage Sites

Geraldine Advincula, Christine Danez, Rey Tioxon — Fri, 30 Jun 2023 00:00:00 +0000

This study was conducted to determine the motivation to visit Tayabas City’s cultural heritage sites among Generation Z local tourists. Specifically, this study intended to explore the following objectives: determine the demographic profile of the respondents in terms of age, gender, educational attainment, and address; determine the motivational factors in visiting Tayabas City’s cultural heritage sites in term of escape from everyday life, accessibility, attractiveness of the sites, culture and history, infrastructure; determine the significant difference between the motivations in visiting Tayabas City’s cultural heritage sites when grouped according to its demographic profile. The aim of this quantitative study is to determine the Motivation among Generation Z’s Local Tourists to Visit Tayabas City’s Cultural Heritage Sites. The researchers used a modified-adopted survey questionnaire which they administered to 100 Gen Z local tourist who were chosen through convenience sampling and had served as the respondents of the study. Frequency, percentage, mode, and Kruskal-Wallis Test were used as statistical tools in determining the result of the study. Based on the results, it was concluded that most of the Generation Z tourists were female ages 18-25. Mostly, they are university-level and come from Lucena City. In the study, Generation Z local tourists were motivated to visit cultural heritage sites in terms of escape from everyday life, accessibility, the attractiveness of the site, culture and history, and infrastructure.

Keywords: Cultural Heritage Site, Generation Z, Motivation