Journal of Technology Management and Technopreneurship (JTMT)

Enhancing Enhancing Green Consumption Utilizing a Longitudinal Approach in Measuring Green Purchase Behavior

Waluyo Budi Atmoko — Mon, 04 Mar 2024 00:00:00 +0000

Environmental damage has sparked the formation of the green consumption movement. The need for environmentally friendly products creates business opportunities for marketers of environmentally friendly products. In general, the prediction of green buying behavior is done by using intention as a proxy for behavior. Whereas people who have green buying intentions do not necessarily translate their intentions into actual purchases. As a result, predictions of green purchasing behavior are inaccurate. Therefore, this study attempts to predict green buying behavior directly rather than through intention as a proxy for behavior.The study was conducted with a cross-sectional and longitudinal design with a combination of two-stage cluster sampling and purposive sampling techniques. A sample size of 200 respondents was analyzed using the structural equation model triangulation method and regression analysis. The results of data analysis show that green knowledge has a significant effect on green trust, green knowledge has a significant effect on perceived consumer effectiveness, green trust has a significant effect on green buying intention, perceived consumer effectiveness has a significant effect on green buying intention, and green buying intention has a significant effect on green buying behavior. The research results make a positive contribution to stakeholders who are committed to preserving the natural environment, humans and animals.

Keywords: green knowledge; green trust; perceived consumer effectiveness; green buying intention; green buying behavior

A Survey Service Innovation Development Using Lean Startup In Bani Era

Daffa — Mon, 04 Mar 2024 00:00:00 +0000

The BANI era, characterized by brittleness, anxiety, non-linearity, and incomprehensibility, has negatively impacted the Indonesian property sector, with housing seekers postponing buying homes due to high prices and opting for boarding houses instead, leading to a growth in the boarding house business. Boarding houses are a popular option for college students in Indonesia, but students often face difficulties in finding a suitable one and may encounter problems with services not meeting their expectations, according to a survey of 85 respondents. Teman Survei tries to overcome the problem with providing survey service about boarding house. Entrepreneurs in the boarding house sector need to focus on agility to maintain engagement across generations and global cultural and demographic boundaries. The Lean Startup provides a scientific approach to innovating and managing startups, which helps navigate businesses towards growth by considering customer feedback faster. Lean Startup has helped several high technology companies to grow since 2008 and is still relevant in this era, with five main principles including validated learning, innovation accounting, and build-measure-learn. As an application of them, Teman Survei created a website MVP for collecting data on customers' boarding house preferences, which directs users to their WhatsApp business for further consultation, payment, and recommendations. The purpose of this paper is to provide a solution to a problem through a business model and Minimum Viable Product (MVP) using the lean startup method, and to evaluate the results of MVP testing after the first and second iterations. The result almost of early adopters and customers are satisfied with the MVP and add several recommendations for Teman Survei’s MVP next development.

Supply Chain Network Design Using Mixed Integer Programming for Start-up: A Case Study of Siklus Refill Indonesia

Sun, 31 Dec 2023 00:00:00 +0000

Supply chain network design decisions significantly affect the total supply chain costs by around 80%. This study focuses on designing a retail supply chain network to minimize total logistics costs by determining the number of facilities, location of facilities, and optimal product allocation per facility. For retailers who use last-mile delivery, the proximity between the starting and delivery destination points is essential. The supply chain network design is based on an actual case study in a retailer company: Siklus Refill Indonesia, which has a multi-echelon network, taking into account changes in the range of coverage and time of service simultaneously. The design of the company's supply chain network needs to be evaluated considering the number of demand points that must be visited, the wide service area, the uneven distribution of hub facilities in all service areas, and the exemption of costs for product delivery. An exact method with the mathematical model of Mixed Integer Programming (MIP) is used to solve this problem. The exact method can produce optimal global solutions. Nine proposed scenarios were developed to solve these problems, concurrently considering the different ranges and service times. Based on the experimental results of the proposed scenario, there is a 46.13% decrease in total logistics costs.

Organizational Citizenship Behavior Mediation towards Leadership Styles and Employees Engagement at Workplace

Alina Kiran, Suraya Ahmad — Sun, 31 Dec 2023 00:00:00 +0000

Leadership has an essential role in employee engagement but this relationship is influenced by underlying mechanisms which is usually ignored in previous studies. Due to this reason, this research study explores the role of organizational citizenship behavior (OCB) between leadership and employee engagement. For testing the hypotheses, the primary data was collected through a closed-ended questionnaire distributed among the teaching faculty of universities in Pakistan. The Bivariate correlation and multiple regressions were used in this study. The results show a significant positive correlation among study variables. This research study found partial mediation of OCB between leadership and work engagement. The results of this study would be beneficial for management to understand the role of leadership and OCB in the employee's engagement at the workplace, which could help to improve the performance of an organization.

AR Marketing in E-Commerce Website for Animation Product: Product Brochure

Masyitah Abu — Sun, 31 Dec 2023 00:00:00 +0000

The use of Augmented Reality (AR) marketing techniques in an online store selling items related to animation product is demonstrated in this product brochure. It highlights the role AR plays in raising customer engagement with products. Customers may benefit from immersive experiences like virtual try-ons, interactive 3D models, and AR-based product demos by using AR technology. Through the use of these methods, buyers can virtually see and interact with Animation items, providing them with individualised and compelling purchasing experiences. The work emphasises how AR marketing has a favourable effect on important performance factors including consumer engagement, website dwell time, and conversion rates. Through user feedback and data analysis, it also highlights how AR experiences affect consumer happiness and purchase intent. In conclusion, this work acts as a thorough manual for e-commerce businesses looking to use AR to sell Animation goods efficiently, set themselves out from the competition, and foster customer pleasure.