The Effect of Motivation towards Consumer Behavior in Online Shopping.

Authors

  • Amizatulhawa Mat Sani Lecturer

Abstract

Online shopping, a form of e-commerce, allows customers to purchase products or services directly from merchants over the Internet. This study aims to investigate how motivation influences consumer behavior when they shop online. Questionnaires and sampling techniques were used in the quantitative techniques of the study to obtain data from selected respondents. The introduction provides an overview of the framework for the overall research study. The processing methods used in this investigation are then covered, and the most important aspect is the quality of the research in terms of reliability and validity. In Malaysia, researchers used a random sampling approach to obtain data from respondents aged between 20 to over 50. 384 individuals in all participated in the survey. That data to analyze the data collected from the questionnaire form, the researchers chose to use the Statistical Package for Social Science (SPSS).

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Published

2024-03-04

How to Cite

Mat Sani, A. (2024). The Effect of Motivation towards Consumer Behavior in Online Shopping. Journal of Technology Management and Technopreneurship (JTMT), 11(1), 18–27. Retrieved from https://jtmt.utem.edu.my/jtmt/article/view/6063

Issue

Section

Journal of Technology Management and Technopreneurship