How Inclusive Leadership Supported GenAI Digital Transformation in an Indonesian Chemical Trading Company: Case Study of PT TJI
Abstract
This research aims to explores the role of inclusive leadership in supporting Generative AI (GenAI) -based digital transformation at an Indonesian chemical manufacturing company. The research examined employees’ perceptions of inclusive leadership during GenAI adoption, focusing on how empowerment, accountability, and empathic leaders influenced success. Data were collected through six in-depth interviews and three focus group discussions (FGDs) involving 15 participants from the Human Resources, Marketing, and Production departments. Data analysis was conducted using thematic analysis with NVivo software. Findings reveal that empowerment enabled employees to confidently apply GenAI tools by granting them autonomy and encouraging experimentation; accountability built trust by ensuring leaders were transparent and set clear expectations around GenAI adoption goals; and empathy from leaders reduced resistance by addressing employee anxieties about change, creating a supportive environment. Additionally, the study highlights that leader visibility strengthened the employees’ engagement with GenAI initiatives. Based on these findings, the study recommends that PT TJI implement structured inclusive leadership training focused on developing empowerment, accountability, and empathy skills. A phased approach is advised, starting with pilot projects before scaling GenAI across departments. Moreover, the company should appoint GenAI champions within teams to provide peer support, invest in continuous digital upskilling programs, and cultivate an open communication culture to sustain long-term transformation success.
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