Blue Ocean Strategic Analysis with Creation, Raising, Reduction, and Elimination Approuch in Getas MSMEs in Kurau Village, Regency of Central Bangka
DOI:
https://doi.org/10.54554/jtmt.2025.13.03.005Abstract
Getas MSMEs in Kurau Village, Central Bangka Regency is one of the typical culinary products of Bangka Belitung that
has great potential, but faces fierce competition and limited innovation. This study aims to analyze development strategies
through the Blue Ocean Strategy approach with the Four Actions Framework (Creation, Raising, Reduction, and
Elimination) framework to increase the competitiveness of MSMEs. The method used was descriptive qualitative with data
collection through semi-structured interviews, then analyzed using SWOT and PESTLE. The results of the study show that
MSMEs have strength in the form of distinctive product identities, quality raw materials, and government support. The main
weakness is the lack of product innovation, financial recording is still manual, and sales distribution is still limited. From
the external side, opportunities in the form of local and out-of-region market demand are quite high, while threats include
fluctuations in raw material prices, similar competition, and environmental factors that affect raw material inventories. The
SWOT analysis places MSMEs in quadrant I (aggressive strategy), which emphasizes the need for growth and expansion
strategies. The implementation of the Blue Ocean Strategy produces recommendations: creating product and packaging
innovations, improving quality, branding, and digital marketing (raising), reducing inefficient costs (reduction), and
eliminating dependence on traditional distribution (elimination). The PESTLE analysis confirms the importance of policy
support, legal protection, management digitalization, and environmental sustainability. With this strategy, Getas Kurau
Village MSMEs are expected to be able to expand the market, build differentiation, and strengthen their position as a
regional superior product. This study contributes by integrating the Blue Ocean Strategy with SWOT and PESTLE analyses
to generate practical and innovation-based development strategies for traditional culinary MSMEs.
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