A Survey Service Innovation Development Using Lean Startup In Bani Era

Abstract

The BANI era, characterized by brittleness, anxiety, non-linearity, and incomprehensibility, has negatively impacted the Indonesian property sector, with housing seekers postponing buying homes due to high prices and opting for boarding houses instead, leading to a growth in the boarding house business. Boarding houses are a popular option for college students in Indonesia, but students often face difficulties in finding a suitable one and may encounter problems with services not meeting their expectations, according to a survey of 85 respondents. Teman Survei tries to overcome the problem with providing survey service about boarding house. Entrepreneurs in the boarding house sector need to focus on agility to maintain engagement across generations and global cultural and demographic boundaries. The Lean Startup provides a scientific approach to innovating and managing startups, which helps navigate businesses towards growth by considering customer feedback faster. Lean Startup has helped several high technology companies to grow since 2008 and is still relevant in this era, with five main principles including validated learning, innovation accounting, and build-measure-learn. As an application of them, Teman Survei created a website MVP for collecting data on customers' boarding house preferences, which directs users to their WhatsApp business for further consultation, payment, and recommendations. The purpose of this paper is to provide a solution to a problem through a business model and Minimum Viable Product (MVP) using the lean startup method, and to evaluate the results of MVP testing after the first and second iterations. The result almost of early adopters and customers are satisfied with the MVP and add several recommendations for Teman Survei’s MVP next development.