Factors Affecting Adoption Of E-Wallet Among Gen Y In Pahang
As technology advances and the number of smartphone users and mobile internet applications increases, more E-wallets are being established. The factors influencing E-wallet adoption among Gen Y in Pahang will be discussed in this study. This study addressed four influencing factors that include ease to use, security, social influence and speed of transaction. A survey was sent to 384 Gen Y in Pahang, and data was analysed using the Statistical Package for Social Sciences (SPSS). The findings of this study show that all of the determinants (ease to use, security, social influence and speed of transaction) have a significant impact on E-wallet adoption. Finally, the implications of the findings were examined, as well as suggestions for further research.
Keywords: Ease to use, Security, Social Influence, Speed of Transaction, Adoption of E-wallet
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