THE FACTORS THAT AFFECTING CONSUMER INTENTION TO UTILIZE THE ELECTRONIC PAYMENT SYSTEM IN MALAYSIA
The Fourth Industrial Revolution digitizes Malaysia's payment system. Nothing is easy when it comes to the payment method except the electronic payment system. Most Malaysian consumers are not ready to embrace the electronic payment system. This paper aims to recognize factors affecting the consumer's intention to utilize the electronic payment system. Literature demonstrates that factors such as attitude, subjective norms, perceived ease of use, perceived usefulness and perceived security have an effect on the intention of customers to utilize the electronic payment system. The quantitative analysis was used by 394 respondents from all over Malaysia. Research findings show that attitude, subjective norms, perceived usefulness and perceived security have a significant relationship with customer's intention to utilize the electronic payment system but the perceived ease of use does not have a significant relationship with consumer intention to utilize the electronic payment system. The result also shows that perceived usefulness has the strongest influence on consumer intention to utilize the electronic payment system in Malaysia.
How to Cite
Copyright (c) 2020 The Journal of Technology Management and Technopreneurship (JTMT)
This work is licensed under a Creative Commons Attribution 4.0 International License.Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).