The Adoption Of Video Conferencing Tools Among Heterogeneous Groups In Malaysia

Abstract

Specifically, in the wake of the novel coronavirus pandemic, Covid-19, the usage of video conferencing tools is increasingly prevalent among mankind from all walks of life. Moreover, it is unbeknownst to many that the human population has escalated to an unsustainable proportion, silently sending the environment into an unfathomable state and potentially irreversible decline. Therefore, this paper aims to determine the factors of the adoption of video conferencing tools among heterogeneous groups in Malaysia. Factors from the technology acceptance framework, TAM and UTAUT have been modified into integrative framework which consists of 4 factors including Perceived Usefulness (PU), Perceived Ease of Use (PEU), Social Influence (SI) and Facilitating Conditions (FC). Questionnaire has been distributed and data from 390 respondents are analysed using SPSS. Analysis has shown that the percentage of responders that utilise video conferencing tools decreases progressively over all generations, from Generation Z (97.8%) to Millennials (83.7%), to Generation X (57.4%), with a minor uptick beyond Generation X, as Baby Boomers are more involved with video conferencing (68.4%). Although there are growing patterns that are suggesting younger generations would be the first to adopt technology, however, it is currently the older demographic group that is adopting technology at the fastest pace. Based on the hypotheses derived, all the factors contribute towards the adoption of video conferencing tools while it has been identified that Perceived Usefulness (PU) has the greatest influence on the adoption of video conferencing tools. And overall, all the factors in the conceptual framework demonstrate significant positive relationship towards the adoption of video conferencing tools.