AR Marketing in E-Commerce Website for Animation Product: Product Brochure

Authors

  • Masyitah Abu Universiti Sultan Azlan Shah

Abstract

The use of Augmented Reality (AR) marketing techniques in an online store selling items related to animation product is demonstrated in this product brochure. It highlights the role AR plays in raising customer engagement with products. Customers may benefit from immersive experiences like virtual try-ons, interactive 3D models, and AR-based product demos by using AR technology. Through the use of these methods, buyers can virtually see and interact with Animation items, providing them with individualised and compelling purchasing experiences. The work emphasises how AR marketing has a favourable effect on important performance factors including consumer engagement, website dwell time, and conversion rates. Through user feedback and data analysis, it also highlights how AR experiences affect consumer happiness and purchase intent. In conclusion, this work acts as a thorough manual for e-commerce businesses looking to use AR to sell Animation goods efficiently, set themselves out from the competition, and foster customer pleasure.

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Published

2023-12-31

How to Cite

Abu, M. (2023). AR Marketing in E-Commerce Website for Animation Product: Product Brochure. Journal of Technology Management and Technopreneurship (JTMT), 11(2), 54–65. Retrieved from https://jtmt.utem.edu.my/jtmt/article/view/6080

Issue

Section

Journal of Technology Management and Technopreneurship