Factor Affects Customer Behavior During Currency Depreciation In Johor Bahru

Authors

  • Mohammed Hariri Bakri Universiti Teknikal Malaysia Melaka
  • Hartini Azman
  • Nurayati Dabas

Abstract

Nowadays, Malaysia face on currency depreciation right now and many industries get negative impact from this current situation. This present study aims to study the most factor effect on customer buying behavior during currency depreciation in Johor Bahru and this factor include culture factor, personal factor, social factor and currency factor. First, several study about factor effect customer behavior, buying behavior and currency depreciation already obtain. In order to investigate the effects of currency depreciation on customer buying behavior in Johor Bahru, researcher selects the 384 customer as our sample framework. The data gathered were analyzed by using descriptive analysis. The finding shows that there is a significant relation between Culture Factor, Social Factor and Currency Factor (independent variable) and the Customer Buying Behavior (dependent variable). Researcher also recommends future researcher to focus one product to do a comparison of consumer buying behavior in different area of Malaysia like southern area of Malaysia and east coast Malaysia where Pahang, Terengganu, and Kelantan where there are culture difference.

Downloads

Published

2021-08-04

How to Cite

Bakri, M. H., Azman, H. ., & Dabas, N. (2021). Factor Affects Customer Behavior During Currency Depreciation In Johor Bahru. Journal of Technology Management and Technopreneurship (JTMT), 9(1), 48–55. Retrieved from https://jtmt.utem.edu.my/jtmt/article/view/6004

Issue

Vol. 9 No. 1 (2021)

Section

Journal of Technology Management and Technopreneurship

License

Copyright (c) 2021 The Journal of Technology Management and Technopreneurship (JTMT)

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Authors who publish with this journal agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-By 4.0 (CC BY 4.0)  that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).